Three Cloud Pricings Go Into the Ring. And the Winner Is… – Apprenda Marketwatch

By Atos Apprenda Support

Good morning one and all! Tuesday is shaping up to be the best day of the week so far, especially if you’re looking for cloud headlines.


The Dark Side of the Cloud Price Wars between Amazon, Google, and Microsoft

“…It’s like this: hardware — especially physical storage media — is getting cheaper at the same time that demand is propelling providers like Amazon and Google to scale out their data centers in a massive way. Together, this is driving prices for cloud computing services way, way down. The big guys have been in a back-and-forth war, cutting prices one after the other, showing that they’d rather cut into their own margins than let someone else have the final word in cloud pricing and steal their customers. This is good for customers in the same way that Wal-Mart is good for customers — it’s cheap, but hope you didn’t like any of the other businesses in town…This creates a no-win scenario for smaller players.” Via Matt Weinberger, CITE World



3 options to build private clouds with public cloud perks
At the OpenStack Enterprise forum, Wikibon founder Dave Vellante proclaimed 2014 “the year of the cloud.” Now that they hype has died down, he said, true change is beginning to occur in large-scale businesses. Many of those businesses are still wrestling with the question of whether to adopt public clouds, private clouds or a hybrid. Private clouds are considered the safest on-ramp to cloud computing, and for companies that face strict regulations over data ownership or location, they may be the only option…Here’s a look at how three companies..are attempting to offer enterprises ways to build private clouds that function like their public counterparts.” Via Rachel Schramm, SiliconAngle

Testbed will help clouds and networks shake hands
A network testbed being constructed just south of San Francisco will help carriers and vendors develop standards for better cloud services, the CloudEthernet Forum says. The group’s OpenCloud Project, announced on Monday, will combine commonly used networking and computing equipment with live traffic from service providers’ commercial networks. It’s the first place researchers will be able to test new technologies designed to make cloud services more reliable and easier to set up and manage…” Via Stephen Lawson, InfoWorld


The Internet of Things and the Negative Response of IT

“…Turns out that in the last three years there’s been a pretty interesting trend away from discussing “Bring Your Own Device” and toward the “Internet of Things” – whether we’re talking wearables or Internet connected devices, we can’t ignore the momentum of data being collected by and interacted with devices which are not what IT might call a “device” in the spirit of any defined BYOD policy…In the context of IoT, the first step is to accept that everything is going to be connected, and thus moving the goal posts of IT – if accepting BYOD shifted things from control to enablement, then the next evolution must be from enablement to improvement…” Via Tal Klein, The New Stack

Tooling Up for the Marriage of the Internet of Things, Big Data, and Cloud Computing
The inexorable march of technology has the computing and software community focusing on a large-scale integration challenge by exploiting cloud computing, machine-to-machine (M2M) applications, and Big Data solutions. The convergence of M2M, Big Data, and the cloud will provide key capabilities for building next-generation systems and expanding the Internet of Things…The convergence of M2M/IOT, cloud computing, and Big Data technologies is both an opportunity and a challenge. These technologies give us the engine for a powerful new generation of services and applications. But there will be trials, such as overcoming complexity and security threats, which are best addressed by adhering to standards and using powerful tools for integration and interoperability.” Via Ken North, Dr. Dobb’s

Use the Cloud for Success Down Under
“…We all know that cloud computing enables new service agility and continuous customer experience improvement. Further we know that by taking advantage of pay-per-use economics we can optimize the efficiency, performance and location of the services we build in the cloud to maximize profits. And in the past two years the major multinational cloud service providers have opened Asian and Australian data centers so you can serve this market with very low latency. But it’s the readiness and hunger of the Australian consumer and business market that makes this country so attractive…” Via James Staten, Forrester

What We Really Mean by Digital Transformation
As the architecture matures to next-generation, Cloud-friendly SOA (which in many cases loses the “SOA” name, but is Service-oriented nevertheless), the transformation story centers on the move to the Cloud. Cloud Computing, you see, is far more than a change in technology deployment. It represents a force for transforming the business. But even Cloud-driven transformation isn’t the end of the story. The move to Agile Architecture is a move to continuous business transformation – where the organization is as agile as it wants to be, and is able to deal with change as a routine part of how it does business. Continuous business transformation, of course, has always been the center of the Agile Architecture story – and is what we really mean when we say we want Digital Transformation.” Via Jason Bloomberg, Sys-Con


VMware patents virtual disk swap to update cloud-based apps

The rapid rise of Docker and its containerization technology has proponents of virtualization technology quaking in their boots now, and for a damn good reason too. While no one is denying that virtualization is tremendously useful and powerful, it does have its downsides – the main one being that every app requires its own operating system, which means a whole lot of complexity that, in all honesty, people could do without…” Via Mike Wheatley, SiliconAngle

Docker: The first true devops tool?
Docker has attracted a lot of attention lately, with major vendors contributing to the containerization technology. The company is venturing into acquisitions, services like and are emerging, and Docker technology is being embraced as a solid complement for the Java Virtual Machine. To get the latest insights into Docker and where it is headed, InfoWorld Editor at Large Paul Krill met with Docker Vice President James Turnbull at the recent O’Reilly Open Source Convention in Portland., Ore. Turnbull is responsible for customer-facing business and has contributed to the Docker project…” Via Paul Krill, InfoWorld

Is OpenStack the future of Cloud Computing
OpenStack has grown and developed over the past four years, to the point where it is now garnering serious attention from IT executives and developers around the world. One region that is picking up its rate of OpenStack interest is the Asia-Pacific, which hosted the region’s first OpenStack Summit two years ago to much success…While still a comparatively “young” technology, its potential is significant—one day, OpenStack may become a household name related to cloud computing. Boasting many of the general benefits associated with open source cloud platforms while also featuring its own advantages, such as an extensive, global community of collaborative developers, there are several reasons why it is worth keeping an eye on OpenStack…” Via Alan Ho, ZDNet


Expect Cloud Acquisitions From Microsoft

According to IDC, worldwide PC shipments fell 1.7% over the year to 74.4 million units in the second quarter of 2014. This was the smallest decline reported in the last two years. Last quarter, Microsoft had announced the end of their support to Windows XP machines. The US and European markets saw growth in their commercial PC shipments as organizations continued to purchase upgrades for Windows XP systems…Satya Nadella’s strategy to focus the company on mobile and cloud makes a lot of sense. There are lots of great cloud businesses to acquire to roll-up a powerful portfolio that will get them great leverage. On the mobile side, the Nokia acquisition needs to be integrated and managed well, and application layer on top of Lumia needs focused execution.” Via Sramana Mitra, One Million by One Million

Amazon Raises Questions on Cloud Growth
Amazon Web Services, arguably the market leader in hosted cloud resources, grew its subscriber base by 90 percent last year. By some accounts, revenue has already surpassed $5 billion and is on track to double every two years. At this pace, analysts say, the Amazon cloud division will boast sales exceeding $10 billion by 2016. Hyper-growth is ordinarily worthy of celebration, but in Amazon’s case, it’s generating concern among investors and the general market because of the high cost of acquiring market share and expanding infrastructure. It raises questions about the prices cloud service providers should pay for market share and growth…” Via Larry Walsh, Channelnomics

On SAP And Its On-Again, Off-Again Mid Market Focus
“…I’ve long struggled to see SAP innovating in the space, as I’ve commented upon previously, in relation to HANA, they’re a company that is far more comfortable talking about technology than they are business outcomes – that’s not a strategy that bodes well for success in the mid market. It’s seemingly yet another copybook example of innovator’s dilemma, whether SAP can break out of the bind it’s in, only time will tell.” Via Ben Kepes, Forbes


Tuesday isn’t just a day- it’s a possibility. Do it right. By the way, yesterday’s Marketwatch can be found here

Atos Apprenda Support

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