Reuters | November 15, 2011

Latest Apprenda Platform Sets the Standard for Enterprise Ready PaaS

Apprenda, the open Platform as a Service (PaaS) stack, today announced the release of Apprenda 3.0, the world’s first fully productized PaaS software layer. This latest release lets enterprises take any Windows infrastructure and in a “plug-and-play” approach offer a self-service .NET cloud platform.

According to Gartner Inc., worldwide PaaS revenue is on pace to reach $707.4 million in 2011, with consistent growth over the next few years delivering a projection for worldwide PaaS revenue totaling $1.8 billion in 2015.* Apprenda is working to take advantage of this growing market. While traditional PaaS offerings have failed to address the requirements of organizations’ most mission critical applications, Apprenda makes PaaS a reality for even the most mission critical applications and workloads and focuses on helping enterprises leverage their vast amounts of .NET code and existing Windows infrastructure.

“Apprenda 3.0 is a new breed of advanced PaaS technology,” said Sinclair Schuller, CEO of Apprenda. “We take a deeper approach to PaaS to aggressively drive increases in developer productivity, overall IT agility, and next generation cost savings in the data center. The Apprenda platform behaves like an application server, running underneath the application and injecting new capabilities into apps that were not there before, adding meaningful value to the actual application itself. Customers not only get their cloud applications deployed quickly, but their applications become progressively better over time inheriting all the benefits of the Apprenda platform. This application server model is different than the application management centric models offered elsewhere in the PaaS market.”

Raising the bar, the newest release of the Apprenda platform offers enhanced functionality and value-added options that each application can opt into at the time of deployment. Enhancements have been made in three major areas:

Manageability: Total manageability of platform services gives the platform owner the ability to fine tune which services of the PaaS are offered to specific developers. For example “slice policies” can be created for each individual application that allow for the management of resource limits and usages. Meaning, you’re only using the capacity you need and are allowing other applications to take advantage of that excess capacity.

Broadened support: Apprenda 3.0 supports nearly any .NET web or SOA application by way of its software layer that enterprises can use in a “plug-and-play” fashion on top of the millions of dollars of Windows infrastructure they already own.

Developer productivity: To make it easier to write applications, developers have access to complex architecture value through simple API calls. Apprenda now offers access to APIs for distributed caching, publish/subscribe systems, message brokering, and application metering. This helps keep developers focused on strategic code and away from tactical heavy-lifting.

“At Apprenda, our goal is to allow enterprises and developers to focus on building applications that solve their business problems, not the technology issues associated with getting those applications out the door,” continued Schuller.