Last week there was so much going on at AWS Re:invent, I missed a lot – even some eyebrow-raising stuff. Like for instance, that OpenStack-oriented Rackspace will now support and sell Microsoft Azure services. Second, Microsoft-oriented Apprenda private PaaS will now run on Amazon Web Services. …
…Now Apprenda. The Troy, N.Y.-based company made its bones offering a .Net-focused private PaaS that also provided an attractive hybrid-cloud option when linked to Microsoft Azure on the back end. Apprenda added Java support later and last year when it raised $16 million in new funding, its one priority was to forge strategic partnerships with “other” vendors. I’m guessing that Amazon would qualify as a strategic partner. Apprenda gives AWS yet another building block to forge hybrid clouds, perhaps even some in Microsoft-centric shops that would otherwise naturally move to Azure.
To be fair, VP of Products Rakesh Malhotra, said Apprenda was more multi-cloud than it may have appeared at the infrastructure layer.
“Even when we were just .NET, you could hand us Windows servers that were virtual, physical, on prem or public cloud. We had a formalized integration with Azure but you could always run us wherever you wanted,” he said via email.
With Red Hat pushing JBoss App Server plus Red Hat Enterprise Linux plus OpenShift PaaS (just updated) together and Pivotal pushing what Malhotra characterizes as VMware plus Cloud Foundry, Apprenda has to speak up.
“It’s important that we point out that we don’t have a legacy business to prop up with our stuff. We are truly infrastructure agnostic because we only build and sell PaaS,” he wrote.
Which is an interesting place to be since AWS itself is really becoming much more than infrastructure, adding more higher-level PaaS-like capability seemingly by the minute. Which is one reason that partners putting higher-level services atop AWS are doing so with one nervous eye on what AWS has up its sleeve. As I wrote last year, partner love for AWS is a mile wide but about an inch deep and mixed with a good dollop of fear and anxiety.