Privacy Policy

Apprenda, Inc. (“Apprenda,” “we,” or “us”) is committed to protecting your privacy.  We have prepared this privacy policy (the “Policy”) to describe our practices regarding how we collect, protect, store, process, transfer and use the information we collect from and about you on our website located at (the “Site”) and through our products and related services (“Services”).

1. Information We Collect

Personally Identifiable Information (PII) is information that can be directly associated with an individual (such as name, email address, or telephone number), or information about activities directly linked to an individual (such as products and services you have used or purchased).

We collect PII from you in the following ways:

Information provided to us directly

You, or someone acting on your behalf, may provide PII to us when you interact with us online and offline. For example:

  • We may gather such things as name, physical address, email address and phone number when you contact or communicate with us;
  • We may gather information such as the products and services you purchase, download or register to use, as well as financial information such as credit card numbers when you engage in transactions with us;
  • We may gather user preferences, product interests, industry focus, community choices and other customer profile information when you register for an online account, subscribe to a newsletter, participate in communities or an event, program, class or promotion, or click on a URL; or
  • We may accept your resume or CV when you apply for a job.

Information we collect through technology: Services

Certain Services that you purchase, download, or register to use may connect and transmit data to Apprenda (or its authorized agents). This data may include, but is not limited to, system model, operating system, host ID and IP address.

We use this information to tell you when updates and new product versions are available, provide agreed upon diagnostic, monitoring and management services, as well as enhance our products and services, and better communicate with you.

Furthermore, in the course of using the Services, you or someone else in your organization may provide us with information about your systems infrastructure and access to your systems infrastructure. In addition, Apprenda may determine this information by analyzing additional parts your systems infrastructure that you did not explicitly input into the product. This information may include, but is not limited to:

  • Names and IP addresses of servers
  • Operating systems of servers
  • Applications installed on servers
  • Usernames and passwords of server and database administrators
  • Usernames and passwords of application users
  • Keys to systems infrastructure
  • Performance of elements within the systems infrastructure
  • Configuration information for elements within the systems infrastructure
  • Operational logs of elements within the systems infrastructure
  • Locations of files and databases within the infrastructure

Information we collect through the Site:

When you are on the Site, we collect information about the pages you visit. Some web pages use cookies, web beacons and similar technologies to automatically collect information from you. When you visit the Site, we may send one or more cookies (small text files containing a string of characters) to your computer to uniquely identify your browser. We may use “web beacons” (electronic images also known as pixel tags or clear gifs) to recognize a cookie on your computer when you view or act upon a web page, an advertisement that we’ve placed on a third-party web page or an email we’ve sent.

These cookies, web beacons and similar technologies enable us to collect certain types of information about your visit to the Site such as:

  • Internet Protocol Address;
  • Browser type;
  • Browser language;
  • Operating system;
  • Referring site (site you visited before coming to our site);
  • Date and time of visit;
  • URL of pages visited; and
  • Other browsing behavior, such as products and white papers downloaded.

We may link this information to PII to provide better service to you and to improve our product and services offerings.  Most browsers allow you to remove and block cookies and web beacons.  If you do not wish to enable the collection of such data, please disable cookies in your browser.

In addition, if you block cookies, you may not be able to use certain features of the Site or take full advantage of the Services.

Information from other sources

We sometimes obtain information from other sources, such as mergers and acquisitions, data brokers, or commercial lists, and merge this with information we have previously collected.

If you give us PII on behalf of someone else (or someone else gives us PII on your behalf), the person providing the PII must have consent to do so from the person whose information is being provided to us. Some Apprenda events, websites or services may be co-branded and offered in conjunction with another company.  For example, Apprenda might co-sponsor a webinar in conjunction with one of its partners and allow you to register for such webinar through the Site. If you provide PII in these cases, both Apprenda and the other company(ies) may receive the information collected and use the information according to each company’s privacy policy and agreement with you.

2. How We Use Information We Collect

We use PII to conduct business, provide information and support for the Services, better understand your needs and interests, refine and develop our business, improve services, personalize communications and ensure a quality experience for users of the Site and Services. For example, we may use your information to:

  • Communicate, interact and build our relationship with you;
  • Contact you with relevant promotions and information about Apprenda and affiliated third-parties;
  • Process, fulfill and follow up on transactions and requests for products, services, support, training and information;
  • Create and maintain an account and register the Services;
  • Engage in market research;
  • Measure, analyze and improve our Services, the effectiveness of our Site, and our advertising and marketing;
  • Personalize content and advertising;
  • Help identify and communicate offers of products, programs and services that may be of interest to you;
  • Send “refer-a-friend” email on your behalf with your consent;
  • Consider your employment application;
  • Comply with legal requirements; or
  • Enforce terms of service, and prevent fraud and other prohibited or illegal actives.

3. How We Share and Disclose PII

We may share or disclose your PII as follows:

  • To corporate subsidiaries we own or control to support their business and marketing processes;
  • To our service providers and suppliers, who are acting and using your information on our behalf;
  • Based on a good faith belief that such disclosure is necessary to protect the rights or safety of any person or entity;
  • Based on a good-faith belief that disclosure is necessary to respond to judicial process, valid government inquiry, or is otherwise required by law;
  • In the event that Apprenda or any of its assets are acquired, your information may be transferred with the company or the asset;
  • To other third-parties for purposes you have allowed or consented to; or
  • When posted by you or an authorized third-party to our wikis, forums, blogs, message boards, chat rooms and other social networking environments.

4. Notice and Choice

Apprenda provides notice about its use of PII in this Policy, in our web pages, and in other locations where we collect PII. You can choose whether or not to provide your PII to us. If you choose not to provide PII, you can continue to interact with Apprenda, but you may be not be able to take advantage of certain offers, options, events and services that depend upon Apprenda having access to accurate PII.

You can update your marketing communications preferences by going to the unsubscribe page or by following the unsubscribe instructions you have received in a marketing email. Please note that transactional, relationship and legally required communications will not be affected by the choices you have made about marketing communications.

5. Security

We maintain administrative, technical, and physical safeguards to protect the security, confidentiality and integrity of the PII we have collected. These safeguards are designed to protect against, but are not a guarantee against, the loss, misuse and unauthorized access, disclosure, alteration and destruction of PII. In addition, we use standard security protocols and mechanisms to transmit sensitive data such as passwords and credit card details.

6. Access and Accuracy

We provide individuals with reasonable access to their PII in order to have it corrected, amended or deleted.

7. Children’s Privacy

The Site and Services are not directed to children less than 13 years of age.

8. Questions

If you have any questions about this Policy, please feel free to contact us by email,, or via mail at:

Privacy Officer
Apprenda, Inc.
3 Corporate Drive, Suite 103
Clifton Park, NY 12065

9. Changes to this Privacy Policy

Please note that this Policy may change from time to time.  We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your Apprenda account or by placing a notice on our Site.

This Privacy Policy was last revised on July 30, 2012.