TechTarget | May 8, 2013

CRM, ERP head up mobile applications offered by SaaS providers

…Not surprisingly, SaaS vendors are looking for ways to differentiate themselves in the increasingly crowded SaaS applications market. Experts say that more SaaS providers are entering the mobile fray, serving up customer relationship management (CRM), enterprise resource planning (ERP) and other enterprise-specific mobile apps for a widening customer base.

A lot of SaaS vendors are branching out into esoteric niches.

Sinclair Schuller,
CEO, Apprenda

“A lot of SaaS vendors are branching out into esoteric niches,” said Sinclair Schuller, CEO of Clifton, N.Y.-based Apprenda, an enterprise private PaaS for .NET and Java. “Scenarios where field-worker access is extremely important drive a lot of development in the SaaS space,” he said. “We’re seeing more and more of that. There’s a prevalence of new SaaS offerings that target field workers — such as ERP systems for the oil and gas industries.”