Press Release | November 29, 2010

Apprenda Unveils Board of Advisors

CLIFTON PARK, NYApprenda, creator of Apprenda, the first application server for software-as-a-service (SaaS), today unveiled its Advisory Board of cloud and application infrastructure veterans. Members include Frank Artale, Vice President of Business Development at Citrix Systems; Simon Crosby, CTO of Data Center & Cloud at Citrix Systems; and Mark Leslie, who was the founding Chairman and CEO of Veritas.

The Board of Advisors will help provide the company strategic market, operating and product feedback with respect to the ongoing growth and success of Apprenda and Apprenda.

“Apprenda is solving a key need for enterprises and ISVs that want all the benefits of cloud economics and elastic scaling, for today’s applications,” said Simon Crosby.  “The company’s platform provides an evolutionary approach to application developers and revolutionary benefits to application owners in IT, freeing applications from the bounds of server-based provisioning and enabling them to automatically scale, making best use of available capacity in the data center.”

“I am honored to have such accomplished leaders and strategists on our Advisory Board,” said Sinclair Schuller, CEO of Apprenda. “Working with industry leaders like Frank, Simon, and Mark will be important in achieving our mission of ensuring that customers focus on their core competency for writing and selling software and not on SaaS architecture and operational overhead.”

Simon Crosby is CTO of Citrix Systems’ Data Center and Cloud Division. He was founder and CTO of XenSource, a leading virtual infrastructure solution provider for enterprises, prior to the acquisition of XenSource by Citrix. Before XenSource, Crosby was a principal engineer at Intel where he led strategic research in distributed autonomic computing, platform security and trust. In 2007, he was awarded a coveted spot as one of InfoWorld’s Top 25 CTOs. More on Crosby’s cloud and virtualization perspectives can be found on his Citrix blog.

Frank Artale is Vice President of Business Development at Citrix, where he brings 24 years of experience in the software industry and is responsible for all aspects of Citrix’s business development with software and hardware technology partners. Artale also joined Citrix from XenSource where he was responsible for strategic marketing and business development. Prior to XenSource, Artale was a founder and CEO of Consera Software, a management software company, which was acquired by HP in 2004. Artale’s complete biography can be found here.

Mark Leslie is founder and CEO of Veritas Software, a leading storage management software company that merged with Symantec in July 2005. He became CEO of Veritas in 1990 and brought the company from 12 employees and $95,000 in revenues to 5,500 employees and $1.5 billion in revenues, making Veritas the fifth largest software company in the world.  Leslie is now the Managing Director at Leslie Ventures and a Lecturer in Management at Stanford Graduate School of Business.


About Apprenda

Apprenda is the creator of Apprenda, the industry’s leading Application Server for Software as a Service (SaaS). As a new breed of cloud middleware, Apprenda solves the upfront and ongoing technical and business challenges of delivering software as a service.  By smashing significant technical hurdles like single instance multi-tenancy and grid scalability, while at the same time providing “out of the box” application services like billing and subscriber management, application lifecycle management, and much more, Apprenda is helping software companies achieve sustained market leadership through superior software delivery.

For more information visit Apprenda’s website at: