Wired Magazine | September 17, 2012

Apprenda Joins Army of Microsoft Clouds…Sorta

When Apprenda launched its “platform-as-a-service” for the Microsoft .NET framework in 2007, customers liked the platform, but they didn’t like the service bit. So, in 2008, says CEO Sinclair Schuller, the company shuttered this “public cloud” service and started selling the software behind it, so that companies could run the thing on their own servers.

Four years later, things have changed again. Apprenda is getting back into the platform-as-a-service market with its free ApprendaCloud. It’s part of an ever growing number of outfits offering “platform clouds,” online services that let developer build, host, and readily scale applications without having to mess with the raw infrastructure running beneath it. But Schuller says the company is going only so far.