Channelnomics | August 22, 2014

Apprenda Appeals To Partners With ‘Unique’ PaaS Program

Platform as a service (PaaS) provider Apprenda has launched a new partner program that it claims is unique in the private PaaS space.

Apprenda CEO and founder, Sinclair Schuller, said the fact that Apprenda has no legacy relationships to protect will benefit partners.

“We have no parent company who doesn’t want us to work with certain companies that might compete with one of their business units, no legacy revenue streams that we’re concerned about cannibalizing and so on,” Schuller said. “This is unique in the private PaaS space, which is at the center of the cloud revolution in the enterprise.”

He added that for channel partners this would enable them to align with a neutral, customer-first player in the space.

Partners involved in the program are committed to application portability, which ensures that new and old technology work together in the enterprise, Schuller said. The channel will also have greater access to an approved network of vendors.

Schuller also claimed that vendors will achieve increased revenue streams through the new program, by having greater access to customers with modern IT needs and opportunities for collaboration and joint sales deals through Apprenda.

“The alliance provides a number of unique opportunities to work together with Apprenda and other alliance members to truly deliver best-of-breed solutions to enterprises,” he claimed.

The alliance will provide for collaboration that will benefit customers and channel partners, according to Schuller. The company works closely with Microsoft to offer an end-to-end hybrid cloud solution for .NET and Java applications.

“Customers who licence Apprenda have a turnkey hybrid implementation that includes Azure infrastructure out-of-the-box at no additional cost, ensuring that enterprises can seamlessly leverage public cloud as a feature of their datacenter from day one. Our channel partners can now deliver this same unique offering to their enterprise customers.”