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In the Words of Carl Sagan: Billions and Billions… Wait, for Minecraft? – Apprenda Marketwatch

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5 Free Hosting Solutions for Small Apps & Projects

Finding inexpensive hosting solutions for your small projects and applications can be both very hard, and very easy. If you’re a developer, and don’t yet know of all the developer-friendly hosting platforms out there, it is time to learn about them, and perhaps even migrate over from the hosting solution you’re using right now. Now, what is a small application, or a small project? I guess it’s something that we’re building for test purposes only, and don’t really intend to have a massive amount of people using the damn thing. But, occasionally – we’d love to be able to open the doors up to a few hundred people, let’s just say; for stress testing. In that case, we need to look for companies that think alike, and offer variety of plans to meet our expectations and needs…” Via Alex Ivanovs, Code Condo

 

WELCOME TO THE APPRENDA MARKETWATCH, YOUR ONE-STOP SOURCE FOR THE DAY’S EVENTS IN THE WORLD OF CLOUD, DIGITAL INNOVATION AND PLATFORM-AS-A-SERVICE. IF YOU’RE HAVING ISSUES TRACKING DOWN ARTICLES, ANALYSTS AND OUTLETS TO GET YOUR FULL DOSE OF THE DAY’S NEWS, LET US GIVE YOU HAND!

Why Are Private Clouds Failing?
In thousands of interactions, there are very specific patterns for private cloud successes and failures. The top ten reasons (in no particular order) that private clouds are failing are Focusing Exclusively on Operational Benefits…Building the Wrong Expectations – or None At All…Defending IT…Doing Too Little…Doing Too Much…Focusing Strictly on Infrastructure…Failure to Change the Operational Model…Failure to Focus on People…Failure to Change the Funding Model…Using the Wrong Technologies…” Via Thomas J. Bittman, Gartner

The Frugal Cloud: Powerful Business Software On The Cheap
Not long ago, powerful business software was a luxury only available to large companies with deep pockets and sophisticated information technology (IT) staffs. While a huge productivity driver, software for managing key business processes like manufacturing, sales, support, HR and finance was expensive and complex. But over the last few years, a lot has changed in the software industry. For one, business software that can positively change the fortunes of any size business is readily available, on the cheap…The fact is, even the smallest of companies can access business productivity-enhancing software to handle customer relationship management (CRM), customer support, human resource management, and accounting…But how is this possible? Call it the rise of the Frugal Cloud, an event fostered by dramatic deflation in software pricing and staggering increases in software functionality and quality…” Via Raj Sabhlok, Forbes

New revelations about the 2007 secret war for your data will send ripples through the world of cloud computing.
According to USA Today, “Disclosures about the National Security Agency’s extensive surveillance operations – and its almost maniacal quest for data from Apple, Yahoo, Facebook, Google and others – didn’t merely tar their brand names. It undermined their ability to compete in key foreign countries, creating a fissure with the U.S. government and prompting some to scramble to create ‘NSA-resistant’ products.” We all know that money will be lost. The question is, how much?…As the cloud grows, these sorts of revelations keep coming, and they certainly hinder growth. However, it does not surprise me that the NSA holds so much data unrelated to its targets. It seems obvious that some of the data is sensitive and was never meant to be seen beyond the two original participants in the communications…” Via David Linthicum, GigaOM Research

 

Microsoft is Buying the Company Behind Minecraft for $2.5 Billion

Microsoft CEO Satya Nadella is making his first major acquisition, and it’s not what you would have expected. Microsoft is buying Mojang for $2.5 billion. Mojang is the Swedish company behind massively popular game Minecraft. This acquisition is not a complete surprise since it was reported last week…The reaction to this deal is overwhelmingly positive. On Twitter, Re/code reporter Peter Kafka calls Minecraft a “giant, growing, profitable business, at a price that will allow acquirer to break even next year…” Via Jay Yarow, Business Insider

Microsoft Sees More Than Fun in a Game Like Minecraft
Parents like Minecraft because it can be a creative outlet for their children. Teachers like the game because it can bring lessons to life. And Microsoft likes the game so much that the tech giant wants to buy Minecraft’s parent company for more than $2 billion…More than any of those other deals, though, buying Minecraft for billions would be an acknowledgment that gaming is central to many people’s lives. The rise of mobile devices has put games at the fingertips of practically everyone, an engaging mode of entertainment or merely a time killer…” Via Nick Wingfield, NY Times

 

HP buys Eucalyptus

In an interesting move that seems to be predominantly an acquihire, HP has bought Eucalyptus for an undisclosed sum, though speculation is that the deal’s under $100m, less than a 2x multiple on what Eucalyptus has raised in funding…Of the many leaders that HP could have chosen for its cloud division, the choice of Mickos is an interesting one; he’s best known for being CEO of MySQL and eventually selling it to Sun, and thus he makes most sense as a leader in the context of open-source-oriented thinking. I’m not inclined to call the HP-Eucalyptus acquisition a game-changer, but I do think it’s an interesting indicator of HP’s thinking — although it perhaps further muddies waters that are already pretty muddy. The cloud strategies of IBM, Microsoft, Oracle, and VMware, for instance, are all very clear to me. HP hasn’t reached that level of crispness, even if they insist that they’ve got a plan and are executing on it.” Via Lydia Leong, Gartner

Eucalyptus deal aims to raise HP’s cloud cred
With its acquisition of Eucalyptus, HP hopes to give its private and hybrid cloud strategies a much needed boost and pick up some additional street cred in the open source community…Mickos raised eyebrows last month when he was listed as a keynote speaker at an upcoming OpenStack conference. While the knee-jerk reaction may be to focus on the open source friction, analysts say this is more about talent than tools. Eucalyptus brings a team of engineers that have spent the past several years focusing on hybrid…” Via Trevor Jones and Ed Scannell, TechTarget

Eucalyptus CEO Sudden OpenStack Conversion Makes More Sense In Light of HP Purchase
Last month Eucalyptus CEO Mårten Mickos, a long-time critic of OpenStack, had a sudden change of heart. Yesterday his company was purchased by HP, a company that itself embraced OpenStack this year in a big way. Hard to imagine the timing of Mickos’ OpenStack epiphany was a coincidence…While this might seem a strange matchup on its face, it could also be a simple case of HP covering its market bases, or it could be using its pocketbook to make its cloud offerings more attractive in an increasingly competitive marketplace.” Via Ron Miller, TechCrunch

 

US telco giant CenturyLink has eyes on buying Rackspace

US telecom giant CenturyLink is reportedly looking to acquire Rackspace, fueling speculation that the embattled co-location and cloud provider will soon be bought. According to a report this week from Bloomberg, citing people familiar with the matter, CenturyLink has already held discussions with Rackspace about a potential deal. Both CenturyLink and Rackspace declined CRN US’s request for comment, citing company policies of not responding to rumor or speculation. Rackspace has been the subject of more than a few merger and acquisition rumours, since hiring Morgan Stanley in May to explore strategic options. Companies including HP and IBM have been pegged as potential buyers. Networking giant Cisco was also named a possible suitor, but CEO John Chambers squashed that rumour at the Cisco Live event in May…” Via Kristin Bent, CRN

Piston Cloud plays catch-up with OpenStack, touts resource management features
Nearly half a year after the Icehouse release of the OpenStack cloud computing platform hit general availability, Piston Cloud Computing Inc. has finally incorporated its improvements into the commercial distribution of its software for building private clouds on commodity servers. That means customers now have access to all the new features, performance enhancements and bug fixes included in the latest stable iterations of the project’s core components, namely Nova, Swift, Cinder, Glance, Neutron, Keystone, and Horizon. But the update comes months after Piston’s biggest rivals upgraded their competing offerings to the most up-to-date edition of the open-source cloud operating system…” Via Maria Deutscher, SiliconAngle

No, Citrix did not kill CloudStack
Much ink has been spilled about the recent Citrix shakeup around its CloudStack business, calling into question the long-term health of the Apache IaaS project. From the trenches, where CloudStack draws its strength, especially versus rival OpenStack, the view is quite different: CloudStack is a user-driven community with no use for Citrix at all… Has Citrix “taken its CloudStack ball and gone home”? It seems not. CloudStack is a project that seems to resoundingly demonstrate what Apache does best: provide a neutral space where many users of a code base can come together to quietly and effectively collaborate. The rules of the schoolyard definitely do not apply here.” Via Simon Phipps, InfoWorld

 

Nobody understands the Internet

The Internet changes everything! Software is eating the world! You hear things like this all the time, especially if you go to a lot of vendor conferences, which I do. The problem is that while everybody agrees that the Internet has changed everything and more and more of our lives are becoming driven by software, nobody really seems to be exactly sure what that means.  Nowhere was this more evident than on the show floor at TechCrunch Disrupt, where startups of all shapes and sizes were aggressively displaying their plumage in an attempt to woo customers, attract venture capital, and neg the dominant players in whatever industry they’re setting out to (ugh) disrupt…” Via Matt Weinberger, CITE World

5 Must-Have IT Skills For The Future of Work
The fact that data has the power to change our business and personal lives has put data science and analytics at the center of how marketing is done. Every digital click, swipe, “like”, buy, comment and search produces a unique virtual identity – something that Malcom Frank, EVP of strategy and marketing for Cognizant, calls a Code Halo™, a.k.a. digital exhaust. But in order to use data to drive meaningful results companies need to know what they’re looking for and how to make correlations. Businesses such as Apple, Google, Facebook and Amazon have had an unprecedented growth in value based on their ability to perform mass customization – creating new expectations in consumers and causing businesses in every industry to change the way they work. I recently wrote about the 5 trends shaping the future of work – all lines-of-business can be disrupted given the rapidly evolving landscape, including information technology…” Via Vala Afshar, Huffington Post

 

This world is a better place, the harder we work to make it so. Friday’s Marketwatch

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