The Cloud’s Got a Mission and Is Company X Destined for Schism? – Apprenda Marketwatch

Ryan Quackenbush

By Ryan Quackenbush11.19.14

Good morning, to all the wonderful people out there.


Cloud computing’s not-so-secret mission

There is no denying that the cloud and cloud computing have changed the way many of us are doing business. You only had to attend last week’s sold out AWS re:Invent conference in Las Vegas to see the cloud out in force. But as the cloud matures, we are seeing another layer of cloud computing that promises to shake the foundation of our IT infrastructure to its core – the advent of IT-as-a-Service, which will be perhaps the cloud’s highest calling. … Here are three solid examples of what I mean by this…” Via Alan Shimel, Network World





Why PaaS Should Move Beyond the ‘Twelve-Factor App’
Inspired by Martin Fowler’s writings on application architectures and poor application development practices, a group of Heroku developers wrote a template for developing modern web apps called “The Twelve-Factor App.” This methodology suggests 12 best practices that modern apps should follow during development to make them easy to design and run as “as a service.”…I’m fully behind the ideas described in The Twelve-Factor App. … What’s not to love? In fact, if all apps were built adhering to the principles in The Twelve-Factor App, the development world would be a much better place. Unfortunately, that’s not the world we live in…” Via Sinclair Schuller, Apprenda blog

Top five enterprise technology trends for 2015
What technological trends can we expect to shape the enterprise in 2015? According to predictions released by US carrier Verizon, strategic network investments will be a top priority for chief information officers (CIOs) working in the corporate world next year, as more and more companies seek to make sense of Big Data, profit from the internet of ihings (IoT) and make the transition to the cloud. In the coming year, now perhaps the worst of the recession is behind us, companies will also begin to adopt technologies that drive business innovation and provide a strong basis for future growth. …” Via Charlie Osborne, ZDNet


EMC CEO Tucci: VMware Could Be Spun Off Very Quickly

EMC early next year plans to publicly address the question of whether to spin out or spin off VMware, the company’s top executives recently told investors. EMC Chairman and CEO Joe Tucci late last week told investors at the Wells Fargo Securities Tech, Media & Telecom Conference that while EMC could easily spin out VMware as a separate company, EMC staying together as a whole is better positioned for growth…” Via Joseph Kovar, CRN

EMC CEO Joe Tucci tries to win hearts and minds from VC backers
“…At a Wells Fargo investment conference last week, Tucci outlined his thinking about EMC’s recent history, its future and an appeal to shareholders. Paul Singer’s Elliott Management is the activist investor trying to persuade EMC to break up its federation, spin off VMware and return more money to shareholders. Joe Tucci is EMC’s overall CEO, the architect of its tripartite federation structure – EMC II, Pivotal and VMware – and set for retirement in February next year. VMware is an 80 per cent-owned EMC subsidiary and the Singerites reckon that its value (meaning stock price) plus EMC’s value (stock price) would be higher than EMC’s current stock price if the two were to separate. …” Via Chris Mellor, The Register

Red Hat’s FeedHenry Gets A Dose Of Collaboration
The idea of cross-team collaboration is spreading its tentacles to almost every part of the enterprise. The latest area to get a dose of the collaboration goodness is development and, in particular (at least this week) mobile development. A couple of days ago it was Mobile Backend as a Service (MBaaS) vendor Kinvey announcing teams functionality and today it is the turn of FeedHenry, the formerly independent MBaaS vendor that is now a part of Red Hat. Red Hat is announcing a new version of FeedHenry that includes functionality aimed at helping development teams collaborate over their projects…” Via Ben Kepes, Forbes


For Amazon, Cloud Wars Heat Up

To avoid the hassle of operating data centers, many companies hand the job off to Amazon. In addition to being the biggest online retailer, Amazon has built a giant business of renting servers to customers that need computing power to crunch numbers, stream movies and process orders. But Amazon, the leading so-called “cloud services platform,” faces an increasingly stiff challenge. Rivals like Microsoft are slowly gaining ground in what is a key battleground between some of the technology industry’s biggest companies. … The potential for cloud computing remains huge. Corporations could spend as much as $235 billion on it in 2017, more than triple the amount they spent in 2011…” Via JP Mangalindan, Entrepreneur

AWS Lambda Will Help Create a New Normal
“Amazon Lambda was announced last week at the Amazon Web Services (AWS) re:Invent 2014 conference. The service drew excitement and interesting opinions from all around the Web. The service promises developers the ability to focus on the projects they are doing and not the infrastructure that has historically been a constant consideration. Among many highlights of the conference, the statement from Senior Vice President of Web Services Andy Jassy on “cloud is the new normal” stood out as the testament to the state of cloud adoption.” Via Vivek Juneja, The New Stack


Will Microsoft’s ‘Productivity’ Mantra Prove Counterproductive?

“…Productivity is a loaded word, and this isn’t lost on Nadella. He realizes that people will associate it with productivity software and the idea that Microsoft wants you to make more PowerPoints and work, work, work. Nadella hopes people will take the time to listen to Microsoft’s broader pitch and realize that productivity means something grander for the company. … Nadella decided that Microsoft might as well own the productivity idea rather than run away from it…” Via Ashlee Vance, Bloomberg

Microsoft scores Real Madrid ‘digital transformation’ deal
Microsoft has signed a four-year deal with Real Madrid to undertake what it calls a “digital transformation” at the Spanish football giant. The digital platform will have a heavy emphasis on data and analytics and will offer fans “exclusive, personalised and customised” content that can be accessed online, the software company said. This will be powered by Microsoft’s Power BI for Office 365. Microsoft will also be supplying players and staff at Real Madrid with Surface Pro 3 tablets. …” Via Steve Evans, ZDNet


How Citrix is Using Great Data to Build Fortune Teller-Like Marketing

“…Can you imagine the impact on your own marketing organization of a 20% increase in lead-to-opportunity conversion?  Can you imagine the impact of spending 20% less time questioning and manually massaging data to get the information you need?  That’s game changing! Because Citrix now has great data and great resulting insight, they have been able to take the next step and embark on new fortune teller-like marketing strategies. …” Via Stephanie Best, Informatica

Verizon Aims Big Data at Data Threats
Verizon Enterprise Services is upgrading its managed security services to include both an advanced monitoring service and a customer portal that lets its security customers intelligently review their own log data to get a better picture of potential threats. The idea is to apply analytics to a big data resource — 90 days of customer logs that show network activity and can reveal problems. …” Via Carol Wilson, Light Reading

Cisco Debuts Mobile Collaboration App For Businesses
Cisco unveiled a new enterprise collaboration tool on Monday called Project Squared — a free app for small teams that combines messaging, document sharing, voice, and videoconferencing. Cisco says it designed Project Squared specifically for the needs of mobile workforces. … Cisco already offered mobile Web conferencing through WebEx and instant messaging through Jabber. And while it built Project Squared from the ground up, it’s not clear whether it may eventually replace some of its existing mobile apps.” Via Kristin Burnham, InformationWeek


Advancing enterprise mobility through the cloud

“…Enterprise mobility initiatives such as BYOD and virtual workspaces are becoming popular mechanisms to empower employees to work more efficiently and ultimately increase productivity. Intel recognises the incredible strain placed on legacy infrastructure by the proliferation of mobile technology, and suggests that a cloud-based approach to enterprise mobility is necessary to support such rapid growth. … With enterprise mobility playing such a critical role in your organisation’s future, it’s important to develop a cloud strategy that provides the infrastructure necessary to support your expanding mobile workforce.” Via Ram Lakshminarayanan, ZDNet

The Implications of IaaS Pricing Patterns and Trends
“…the overall trajectory for nearly all providers is down. And the exception – Microsoft – appears to spike only because its base offerings today are far more robust than their historical equivalents. The average price drop for the base level services included in this survey from the initial 2012 snapshot to today was 95%: what might have cost $0.35 – $0.70 an hour in 2012 is more likely to cost $0.10 – $0.30 today. Which raises many qustions, the most common of which is to what degree the above general trend is sustainable: is this a race to a bottom, or are we nearing a pricing floor? While we are far from having a definitive answer on the subject, early signs point to the latter. …” Via Stephen O’Grady, RedMonk

Enterprise adoption of open source is on the rise
It is no surprise that reducing operational IT expenditures, while simultaneously increasing the level of security and software capabilities, is a top priority for most enterprises. Open source software, which uses an open development process, is proliferating across the globe given the advantages it offers over traditional forms of software. Open source solutions can be modified and adapted to fit the needs of various companies – something that’s often not possible with proprietary software. Here we’ll take a look at the rise of open source within enterprises, and some of the benefits of open source…” Via Alan Ho, ZDNet


This is the best day of the week so far. Go make that true.
Yesterday’s Marketwatch

Ryan Quackenbush
Ryan Quackenbush

Ryan Quackenbush is the Advocacy Programs Manager at Apprenda. His cooking is renowned, his record collection and library are extensive and, when not at Apprenda, he can usually be found rooting for the Mets or playing live music. You can follow him on Twitter at @RSQuackenbush.

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