Deliver Your SaaS Offering More Cost Effectively Than Your Competitors
Any good business person knows the importance of measuring, managing, and optimizing your COGS (Cost of Goods Sold). When you move to offering your software as a service, your entire cost model changes because you’re no longer in the business of selling software licenses at 100% gross margin. You now have to pay money for servers, staff, bandwidth, and potentially more. Even if you plan on deploying in the Cloud, virtual machines and bandwidth don’t come free or cheaply. Being able to maximally leverage your infrastructure assets is critical: after all, what will give you a better gross margin, delivering your SaaS offering to 2,000 customers on 30 servers or on 200 servers? The ability to service your customers in a cost efficient manner is now tightly coupled to the cost dynamics associated with delivering your software.
Apprenda Provides the Foundation for the Most Cost Efficient Delivery of Your SaaS Offering
As a new breed of middleware, Apprenda is a Platform as a Service (PaaS) layer that solves both the upfront and ongoing technical and business challenges of software as a service delivery. From an architecture perspective, Apprenda enables you to immediately deliver a single instance of your application to all of your customers rather than replicating your application for each customer. This architecture principal of “single instance, multi-tenancy” – drastically lowers many of the costs associated with delivering your software by allowing you to maximally leverage your assets and spread your costs across customers. With Apprenda, you end up with significant benefits including:
• Better utilization of 3rd Party license fees on your database and OS licenses
• Better Utilization of Hosting/Infrastructure Investments/Cloud Infrastructure Fees
• Hard Dollar Reductions of Ongoing Maintenance and Management Expenses
Many SaaS success stories on the market today have spent millions of dollars and man years worth of time on this sort of architecture. Apprenda provides your application this sort of architecture “out of the box.”
In addition to the technical capabilities of Apprenda that ultimately improve your bottom line, Apprenda also provides you with the operational tools necessary to achieve the same cost economies as the largest and most successful SaaS providers in the industry. Some of the supporting systems and tools that are critical to your success and that further drive down delivery costs include:
• Customer On-boarding/Provisioning
• Application Lifecycle management
• Subscription Management
• Billing and Metering
All of these ingredients combined allow you to focus on what you do best, and deliver your software with a cost profile needed for sustainable growth and market leadership.
